That year Lozano family members decided to make a change of cultivation to vineyard and in 1920 started the activity of elaboration and commercialization of wines.
The proximity and empathy between the founder Mr. Juan Ramon Lozano and his grandson, who got the same name as legacy, and is member of the Third Generation, who early took over the family craft. Fromt the beginning of 80s and mostly to Rosa Maria Aroca’s, his wife, the family business has enjoyed an excellent growth, eventually becoming one the most emblematic companies of the European wine panorama.
Today the members of the Fourth Generation: Jaime, Ágata and Rosa María continue progressing on the way initiated by their great-grandfather, providing new opportunities and projects always linked to their origins.
The family
It is much more than a blood link, highlighting the admirable work performed by more than 150 people who constitute the Team, thanks to whom today our products are present in more than 50 countries, and the confidence placed in us by our suppliers and customers.
We have more than 80 references of cocktails, sparkling wines, frizzantes, juices and wines highlighting worldwide our brands 1853, Oristan, Marqués de Toledo or Añoranza among others.